THE ultimate goal may be for a good cause, but PETA certainly know how to manipulate the public by utilising the fine form of the female body.
And the animal rights activists have enticed former Baywatch beauty Pamela Anderson to promote their latest campaign.
Despite the overtly sexual nature of the video, in which Pammi performs a seductive burlesque routine, the message is actually aimed at dog lovers to keep pets safe during winter.
In the short 90-second film entitled La Chienne – or in other words, ‘The Bitch’ – the mum-of-two cavorts in her leopard print undies before going topless.
Sporting her pixie crop, the 46-year-old proves you don’t need a mane of fakery to be smokin’.
Accompanying the film, PETA released a statement encouraging: “With much of the country (America) in a deep freeze, Pamela Anderson has gone all burlesque to warm things up…
“The message? Keep your dogs indoors and cuddle up with all your loved ones.”
Coinciding with Valentine’s Day, the footage was released yesterday.
However, Pammi has another man in her life other than her co-star pooch, Monsieur Brando.
Last month, the blonde bombshell revealed she had remarried third husband Rick Salomon.
Chatting to Ellen DeGeneres, Pammi joked: “It’s recycling! I’m happy. He’s a great guy.”